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A brand is a separate shop or label inside your organization. Each brand keeps its own orders, shipments and documents apart from the others, with its own invoice details, logo and colors, while you keep one team and one bill. Brands are included on Pro (up to 5 brands) and Enterprise (unlimited). On Free, Standard and Growth, the Brands tab is visible but locked. For the full walkthrough, see Settings, team, and brands. To choose which brand you work in, see Switch organization and brand.

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Where to find it

Click the organization switcher at the bottom of the sidebar, then Manage, and open the Brands tab. To create, edit or archive brands, you need a role with Edit organization or Edit everything (see Roles and permissions), and your account must not be restricted to a brand.
Brands tab empty state with No brands yet and Create your first brandBrands tab empty state with No brands yet and Create your first brand

Brands starts empty - Create your first brand or Add brand

Before your first brand, the tab says No brands yet. Click Create your first brand, or Add brand at the top of the page.

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If the tab is locked

On a plan without brands, the tab shows Brands are available on Pro. Click Upgrade plan to open Pricing plans. See Billing and usage.

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If your account is restricted to one brand

The Brands tab is hidden. If you open it anyway, you see You can’t manage brands from this account. Ask a team member who can see the whole organization to create, edit or archive brands.

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Create the brand

The New brand window asks only for a name and a slug. Invoice details, logo and colors come on the next page.
New brand window with Brand name and Slug fieldsNew brand window with Brand name and Slug fields

New brand asks only for Brand name and Slug

If you edit the slug yourself, it stops following the name.
1

Open New brand

Click Create your first brand, or Add brand if you already have brands.
2

Name it

Enter the Brand name. Check the Slug and change it if you want a different code.
3

Click Create brand

The button stays grayed out until both fields are valid and the slug is available. You see Brand created, and Zippendo opens the new brand’s page.
If you see Another brand in this organization already uses this slug. Choose a different one., choose another slug.

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Fill in the brand page

Fill in what should be different for this brand. Click Save changes at the top of the page when you are done. You see Brand updated.

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Customs identifiers

The Use the organization’s customs information switch decides whose VAT number and customs identifiers the brand ships under:
  • Switched on (the default): the brand uses the organization’s VAT number and customs identifiers from Organization settings. Anything you type in the brand’s own fields is kept but not used.
  • Switched off: the brand declares only its own identifiers. Fields you leave blank are not declared at all, and the organization’s values do not fill the gaps.
Only turn the switch off when the brand is a registered company of its own, and then fill in every identifier it ships under. If no identifier is filled in, you see No VAT number or customs identifiers are set, so this brand’s international shipments will be declared without one. Parcels declared without them can be held at customs or charged import VAT on delivery.

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Manage your brands

The list shows Brand, Slug, VAT number (a dash means the brand uses the organization’s), Status (Active or Archived) and Created. Click a row to open the brand. The menu at the end of each row has: Archived brands still count toward your plan’s brand limit. To delete a brand, click Delete, type the brand name in capital letters to confirm, and click Delete. You see Brand deleted. If the brand still has orders, shipments or settings attached, you see This brand still has data linked to it, such as orders, shipments or carriers. Archive it instead of deleting it. Archive it instead. If you open a brand that no longer exists, you see Brand not found. If the list does not load, you see Couldn’t load brands. Click Try again.